Getting the most from your marketing budget

Large companies who spend millions of pounds on advertising get noticed – even if their ads are bad. There is just so much of their advertising hitting you that it is bound to have some effect. But for smaller firms with tight budgets it is important to make every penny count.

In a recession, the advertising budget is one of the first things to be cut – yet this decision is totally illogical. Advertising is not a luxury to be indulged in when profits are high; it is an essential ingredient in producing those profits. You don’t advertise for fun – you advertise to build your business. There may be a time lag between your investment in advertising and the resulting income but there should be a clear return for the money you spend.

The Brandmakers Company is an integrated marketing communications agency which means that we employ whichever type of promotions are most appropriate and ensure that all promotion works well together. We may combine press advertising with a direct mail campaign, or a radio campaign with a website promotion. We may produce new sales brochures to use by your salesforce or in store. By using one integrated agency to design, write and produce all your forms of promotional communications material you save money and also ensure consistency.

For local businesses in Surrey and Hampshire, the benefit of using The Brandmakers Company is clear.

Although much of our client communication these days is handled by email, being physically close to a client’s business can help the Agency get a real feel for the company and provide an in-person service.

With a new local client we first of all work with them to establish a marketing strategy. We produce both a strategic marketing plan and a tactical one. The strategic plan looks at the company’s markets over the next three to five years and sets out the objectives to be achieved. The tactical marketing plan is different. It covers the next year and details how those objectives are to be achieved. It sets specific targets for marketing activity, allocates specific budgets to each activity and develops a creative strategy to deliver the message to the customer.

We then produce that creative work in the form of print, advertisements or websites and monitor its effectiveness.

SPECIAL OFFER FOR LOCAL COMPANIES

So how much does all this cost?

Since every company has different problems, opportunities and aspirations there can be no standard price. However, we currently offer local companies a special deal. We will meet with you, discuss your brief, carry out a SWOT analysis and marketing communications audit and present our findings to you – all for just £250.