We can plan a media campaign,
create the ads and supply the artwork or commercial to the
media. We can find the best media choice to reach your customers
in the most effective way - saving you money. We can create
ads that get attention, get your message across and build
your brand.
Brands are valuable commodities that can justify
a higher price if properly differentiated, clearly positioned
and imbued with a perceived customer benefit.
We can create brand names, design logos and colour schemes,
produce your design manual and develop a creative positioning
for the brand that can then be used in advertising and promotion.
Bring us your product and we'll give you the brand.
All successful campaigns start with clear objectives
and a measurable strategy.
We can help you produce a marketing plan, taking in competitors'
strengths and weaknesses, positioning your product, defining
your target audience and analysing the most effective media
with which to promote your product. Then we’ll apply
‘chaos’ thinking to produce ideas that will provide
you with that competitive edge.
We can design anything from a simple leaflet
to a multi-media campaign. We are accustomed to working within
clients’ brand guidelines. Copywriting is an art and
the right copy can make all the difference to the results.
We take time to understand your product/service and produce
the right words to get your message across in a highly effective
way.
The use of the internet as a marketing tool
is increasing rapidly. We can help you produce a site that
reflects your image and really generates business for your
company. We can also monitor iit and keep it up-to-date. Search
engine optimisation, tracking, integrated emailing campaigns
and CD versions for salesforce use – we can integrate
them totally.
We can develop a promotions plan to work with
or without an advertising campaign. We can design mailshots,
in-store leaflets, arrange mailing list rental and control
the actual mailing or distribution. We can source promotional
merchandise appropriate to your brand and promotional objectives.
We can produce a company magazine or newsletter
that will really get read by your customers, potential customers,
suppliers or staff.
We have years of experience in journalism and can take responsibility
for all editorial, design and print issues. This can extend
to producing web versions of publications for emailing purposes.
Exhibitions can be an important part of your
strategy as can sales conferences and press launches. We have
the experience to advise on venues, stand construction, invitation
production and preparation of sales literature or course material.
