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client: Lloyds TSB Overseas Club

project brief: To promote this banking service to expatriates all over the world.

the brandmakers' solution: The Brandmakers helped to promote this service as more than just a simple bank account with the strapline "Helping you prosper in a challenging world". This was done through advertising in the international press, a series of brochures and customer magazines. The Overseas Club currently has 60,000 members.