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client: Lloyds TSB Offshore

project brief: To promote the complete range of banking products offered to both business and personal customers in the Channel Islands and Isle of Man.

the brandmakers' solution: For several years we have produced brochures, in-branch displays, local press advertising, radio ads and newsletters to promote the Bank in the different offshore islands. This included promoting the Bank following the launch of Lloyds TSB. We needed to reassure both customers and staff that the new bank would be even better than Lloyds Bank or TSB. The new bank was launched in the Islands before anywhere else and 18 months before the UK. Following the launch the Bank had more customers in Jersey, Guernsey and the Isle of Man than any other.