client: Intec Telecom Systems

project brief: To refresh and develop Intec's corporate global ads, and raise awareness of the capability of this telephone billing software company.

the brandmakers' solution: We created a campaign, based on children, which had high visual appeal, avoided the usual mobile phone pictures and made strong use of the Intec corporate "mustard" colour. Various uses for the different software products were suggested through the headlines. Overall Intec was shown to provide end-to-end solutions. The campaign was rolled out across 25 different countries. The campaign has now been followed through to include web banner advertisements as well.