client: Guardian Locksmith Training

project brief: To increase the conversion rate of people requesting information and then signing up for the course

the brandmakers' solution: We produced a new logo for the group, which we used across brochures, application forms and course guide, as well as producing a website (www.learnaboutlocks.co.uk). The copy was carefully written for both the brochure and the website to help improve the conversion rate. As a result the courses had a near 100% attendance. We have now produced similar material and a new website for the corporate market.