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client: Executive
Sciences
project brief: To
attract suitable candidates for selection in a very competitive
market.
the brandmakers' solution:
Until the downturn
in the world economy, IT businesses were thriving and the competition
for experienced IT sales executives was intense. To attract suitable
candidates for selection required distictive and challenging advertising.
The campaign shown below resulted in high response and new clients.
At the start of 2007, we rebranded the company, including producing a completely new interactive website. The aim of this website was to encourage visitors to keep returning to the website even if they werenot currently seeking a new job. The website incorporated a regularly updated news section with the integration of relevant jobs - click here to view.
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