client: Toureen Mangan / City Basements

project brief: Create name and brand for new basement construction company

the brandmakers' solution: We were brought in at the very beginning of this project, with our first task to come up with a suitable name for the new basement construction company they wished to set up. Having considered many different names City Basements was agreed as it was memorable, said exactly what they did,and was also registerable. We registered the name with Companies House and also the domains with Nominet. Then, having created a logo which reflected the existing Toureen Mangan branding, we wrote copy for, designed and programmed a website - www.citybasements.com - and also stationery and brochureware.