client: BetRouge - Bookmakers

project brief: To produce logo for bookmakers, to be used across all stationery, shopfront, website, etc.

the brandmakers' solution: BetRouge did not want to be seen as a normal bookmakers. The shops were cleaner, more accessible and more modern - they would appeal to people who would not normally go into a betting shop. The logo needed to reflect this, and also appeal to the female audience which BetRouge saw as a large potential market. The logo was used on the shopfronts and stationery, and we also produced a website. This website is currently being developed by the Brandmakers to accomodate online gambling.